Misogyny RELOADED

A deep dive into Andrew Tate's course parades an existentially threatened masculinity using misogyny as a punching bag

- Debanjan Dhar IS A FILM FEST-JUNKIE & IS FASCINATED BY SOUTH ASIAN INDEPENDENT CINEMA

‘MANOSPHERE’ leader Andrew Tate’s ideology is grounded in acquisition. It is an ideology that plays on boys’ anxieties about money and social status by promoting himself as someone with all the trade secrets.

Andrew remarks, “Money and power are freeing.” Other words like “capture,” “own” and “possess” are scattered throughout his courses. These belie the horseshit ‘hacks’ that Andrew, along with his brother Tristan, dishes out: “First you get the money, then you get the power, then you get the woman.” Within their abrasively macho value system, the vicious and demeaning is branded as desirable. The bundle course outlines every detail of grooming, fine-tuning an individual into the definitive sigma male—misogynist exemplar—all delivered with a straight face. What's trumpeted and idealised is neoliberal capitalist hegemonic masculinity. Men lacking it are labelled “cowards,” “simps,” and “fools”.

Men must command a room, allowing no space for timidity.

The course is billed as “the recipe for being a man in demand,” guided by the five Fs—“fitness, finance, fun, free time, fucking”.

In India, his course comes with a tie-up with Digital Bazaar Hub, a portal that also hosts modules for civil service exams.