A New 'Boom' in Kashmir

The increase in visitors reflects not just a recovery but also provides jobs in the hospitality sector

- Naseer Ganai

LAL Chowk, also known as ‘Red Square,’ derived its name from Communist enthusiasts in the 1930s, who were inspired by Moscow’s iconic Red Square. Located in the heart of Srinagar, the Square is renowned for its clock tower, constructed by Bajaj Electronics in the 1980s. Over the years, it became iconic as Srinagar’s ‘ground zero’ for protests and flag hoisting by proponents of various political ideologies.

Post-abrogation of Article 370, Lal Chowk, once a protest hotspot, now draws hundreds of tourists daily for selfies and relaxation, a stark contrast to its heavily guarded past.

However, after the abrogation, the square underwent a significant transformation under the Smart City project. The clock tower was remodelled with a distinct Kashmiri touch.

As evening descends, tourists and YouTubers flock to Lal Chowk, showcasing a “happy” Kashmir backdrop with the iconic clock tower. A newfound landmark, it’s now a must-visit alongside Pahalgam and Gulmarg.

A tourist from Bengal shared her excitement: “I heard about Lal Chowk from the media and decided to see it for myself. It’s amazing to witness the tower (in person).”

Despite its evolving image, heavy security around Lal Chowk underscores the government’s stance on safety, hinting at the region’s lingering unpredictability.

On May 3, addressing a rally in Uttar Pradesh, Union Home Minister Amit Shah said, “Srinagar’s Lal Chowk, which was virtually out of bounds once, now witnesses Krishna Janmashtami processions as our Tricolour flutters proudly there. This is all due to (Prime Minister Narendra) Modi’s magic. From Kashmir to Kerala, he has ended terrorism.”