From Roadshows to Livestream Stardom

Conversation with a CEO: Empire Enterprise Founder Zzen Chan and Fasterbuylah Pte Ltd Founder Elvin Low

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E-commerce consumers today are bombarded with choices at every turn, scrolling past endless product listings, fleeting social media advertisements, and enticing influencer endorsements. In a space where trends change overnight and audience engagement is transcient, establishing a foothold is not just difficult it is a brutal business that requires originality, creativity and perseverance to survive. In fact, many businesses fade into obscurity before they even get a chance to make an impact.

Yet, against the odds, Empire Enterprise and Fasterbuylah Pte Ltd have done more than just survive. They have thrived in the local landscape. From their early days selling at roadshows to becoming the driving forces behind Empire Enterprise and FasterBuylah, Zzen Chan and Elvin Low has redefined the art of selling in the digital age. Their journey from face-to-face sales to livestreaming is a testament to their adaptability, resilience and a deep understanding of consumer behaviour. While others have struggled to translate traditional retail experiences into the online world, the dynamic duo have leveraged their years of realworld selling experience to create high-energy, interactive livestreams that do more than showcase products they create a connection.

Zzen and Elvin's ability to engage with audiences in realtime has turned their platforms into more than just sales channels; they have become vibrant communities where trust and authenticity drive purchasing decisions. Whether introducing cutting-edge health and beauty products from Korea, Japan and Taiwan, or collaborating with industry giants like Taiwanese compere Jacky Wu and 90s Hong Kong screen siren Rachel Lee, Zzen and Elvin have turned livestreaming into an art form - one where entertainment meets commerce in a way that keeps viewers coming back for more.