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Femina
|March - April 2025
These new beauty brands are on the cusp of going viral. Karen Alfonso details the list
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ZeroZero
Manan Gandhi of Bombay Perfumery fame has launched ZeroZero, his own range of essential oils.
The brand offers 21 essential oils and six carrier oils that are sourced from some of the best (and ethical) plantations around the world. The oils fit into five olfactory directions namely herbal, floral, citrus, spice and woody.
Joon Solid perfume is having a moment, and Joon has three variants - a citrus woody blend, a floral musk, and a clean fruity blend. These perfumes are not only travel friendly but also vegan. The base of the solid perfume is coconut oil and glycerin, and it comes enriched with aloe and jojoba seed oil, making it a very skin-friendly product.
Aestura 
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