This Is Plane Crazy

CO-FOUNDER OF DIGITAL BRANDING AGENCY PLANE CRAZY STUDIOS, AISHWARYA WADHWANI TELLS BINDU GOPAL RAO HOW SHE HELPS BUSINESSES DEVELOP THEIR OWN UNIQUE IDENTITY

- BINDU GOPAL RAO

We blend business with art to ensure your brand meets its every goal, reads the Instagram bio of creative agency Plane Crazy Studios, co-founded by the talented and driven Aishwarya Wadhwani. However, this was not something she saw herself doing when she was younger.

"Growing up I felt drawn to many different interests and passions. I loved economics, art, film, journalism, English, and even math. My personality felt like a dichotomy; while I like the finer things in life, I also have a passion for helping others and simple living. This often made me feel confused. How could I be curious about everything? How could I be everything?"

She found an answer to this dilemma through her work in marketing and creative strategy. "Every kind of business needs a marketing agency, and in this way, I get to work with clients across various sectors, be it an exciting beauty giant like Nykaa, an NGO like the Salaam Bombay Foundation, or an established educational institution like MIT."