THE DEVOURING NEON
The New Yorker|April 08, 2024
Mesmerized by the music managers
ANDREW HAGAN
THE DEVOURING NEON

On any day of the week, you might find Scooter Braun working his magic in a pair of vintage Reeboks. He has a love of superior kicks, and was among the high-profile investors in StockX, the "stock market for sneakers." He's now forty-two, but some of us can still picture him in 2006, a college dropout riding around Atlanta with a writer from Creative Loafing, proclaiming his status as the guy who knows all the guys in the know. Braun, the son of two dentists from Greenwich, Connecticut, was already perfecting his hustle from basketball courts to boardrooms. "He's hustle concentrate," the hip-hop producer Jazze Pha said. "You ever made Minute Maid out of a can? That's the kind of hustle he's got." And this was before Braun raked in an estimated half a billion dollars from his various efforts, including serving as Justin Bieber's manager. He has also managed Ariana Grande, Carly Rae Jepsen, Idina Menzel, Demi Lovato, and the Kid Laroi. "He is as much the author of the pop music we listen to incessantly as are the artists on his roster," Amos Barshad wrote of Braun in "No One Man Should Have All That Power," his 2019 book about behind-the-scenes schemers. "He is, as much as anyone, controlling the last vestiges of the monoculture." But there's reason to wonder whether his profession like that of lamplighters, town criers, and cigarette girls-might be a thing of the past.

Diese Geschichte stammt aus der April 08, 2024-Ausgabe von The New Yorker.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der April 08, 2024-Ausgabe von The New Yorker.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS THE NEW YORKERAlle anzeigen