On any day of the week, you might find Scooter Braun working his magic in a pair of vintage Reeboks. He has a love of superior kicks, and was among the high-profile investors in StockX, the "stock market for sneakers." He's now forty-two, but some of us can still picture him in 2006, a college dropout riding around Atlanta with a writer from Creative Loafing, proclaiming his status as the guy who knows all the guys in the know. Braun, the son of two dentists from Greenwich, Connecticut, was already perfecting his hustle from basketball courts to boardrooms. "He's hustle concentrate," the hip-hop producer Jazze Pha said. "You ever made Minute Maid out of a can? That's the kind of hustle he's got." And this was before Braun raked in an estimated half a billion dollars from his various efforts, including serving as Justin Bieber's manager. He has also managed Ariana Grande, Carly Rae Jepsen, Idina Menzel, Demi Lovato, and the Kid Laroi. "He is as much the author of the pop music we listen to incessantly as are the artists on his roster," Amos Barshad wrote of Braun in "No One Man Should Have All That Power," his 2019 book about behind-the-scenes schemers. "He is, as much as anyone, controlling the last vestiges of the monoculture." But there's reason to wonder whether his profession like that of lamplighters, town criers, and cigarette girls-might be a thing of the past.
この記事は The New Yorker の April 08, 2024 版に掲載されています。
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この記事は The New Yorker の April 08, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
INSIDE JOB-"Hit Man"
Years before Hannah Arendt coined, in the pages of this magazine, the phrase \"the banality of evil,\" popular films and fiction were embodying that idea in the character of the hit man. In classic crime movies such as \"This Gun for Hire\" (1942) and \"Murder by Contract\" (1958), hit men figure much as Nazis do in political movies, as symbols of abstract evil.
WHATEVER YOU SAY
Rereading Jenny Holzer, at the Guggenheim.
SUBCONSCIOUSLY YOURS
Does every generation get the Freud it deserves?
BY A WHISKER
Louis Wain and the reinvention of the cat.
Beyond Imagining
Bessie, Lotte, Ruth, Farah, and Bridget, who had been lunching together for half a century, joined in later years by Ilka, Hope, and, occasionally, Lucinella, had agreed without the need for discussion that they were not going to pass, pass away, and under no circumstances on.
STATES OF PLAY
Can advocates use state supreme courts to preserve-and perhaps expand-constitutional rights?
THE LONG RIDE
The surf legend Jock Sutherland's unlikely life.
ARE WE DOOMED?
A course at the University of Chicago thinks it through.
GOD EXPLAINS THE RULES OF HIS NEW BOARD GAME
Guys, want to play this new board game? It’s called Life. No, it’s not “one of God’s impossible-to-understand games that take three hours to learn.” It’ll be fun, I promise!
RED LINE
With the election approaching, the U.S. and Mexico wrangle over border policy.