UNPACKING THE FUTURE: THE INTERNET OF PACKAGING REVOLUTIONISES SUPPLY CHAINS AND CONSUMER EXPERIENCES

The article explains how the Internet of Packaging (IOP) is changing traditional packaging methods. With the help of technologies such as QR codes, RFID, and NFC, smart packaging goes beyond its conventional function as a container

- Partha S Dash

Today’s digital age has been defined by the proliferation of smart devices. From a watch to a bulb and everything in between, there is nothing that doesn’t have a smart prefix anymore. However, there is seldom any thought given by consumers to the packaging that these products arrive in at their doorstep. It is this packaging which might be the smartest of all.

The Internet of Packaging (IoP), also known as intelligent or smart packaging, is a system that uses machine-readable packaging to communicate with the outside world. IoP can interact with scanners and mobile devices to track, monitor, and manage a product's quality and safety. The smart packaging market today is valued at an estimated $24.6 billion and is expected to grow at a CAGR of 9.8 per cent from 2023 to 2033. This is testament to the transformative power of IoP and how it is redefining the consumer experience in a highly competitive market.

EVERYTHING SMART

The way consumers perceive and utilise packaging has been undergoing a significant shift over the last few years. Consumers are increasingly environmentally conscious, demanding sustainable packaging solutions. The digital revolution has also increased expectations from brands to connect with consumers on a deeper level. This has paved the way for IoP, which represents a quantum leap in the packaging domain. It transcends the basic function of containing and protecting products, evolving into a platform for data exchange and digital engagement. Smart packaging, enabled by features like QR codes, RFID tags, and NFC chips, fosters a seamless connection between physical products and the digital world.