"INDIA CAN OUTPACE CHINA'S DOMINANCE WITH MAKE IN INDIA"

The experience of being in the semiconductor trading business came in handy for Ekkaa Electronics. But what excites Sagar Gupta, Director, is the fact that the company is building a base for manufacturing TVs, a sector where China is a major player, as of now in India. In an interview with Nisha Shukla, the young entrepreneur talks about how a familyrun distributor of electronic components determined its journey to becoming an ODM for LED televisions. The junior Gupta believes that the manufacturing industry offers exciting opportunities for developing cutting-edge technologies and contributes to the Make in India initiative, the vision of the Hon’ble PM Modi

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According to Grand View Research, the India smart TV market size was valued at $1.42 billion in 2020 and is expected to expand at a CAGR of 16.8 per cent from 2021 to 2028. How is Ekkaa aiming to capitalise on this growth?

As per the projected growth in the Indian smart TV market, Ekkaa Electronics aims to capitalise on this opportunity through various strategies. We are committed to investing in research and development to introduce innovative products that align with market trends and consumer demands. By continuously improving our manufacturing capabilities, optimising our supply chain, and leveraging our expertise in the industry, we aim to capture a significant market share and contribute to the growth of the smart TV market in India.

To enhance the overall consumer experience and capitalise on the growing demand for smart LED TVs, Ekkaa Electronics is continuously working on integrating new features and app integrations. We prioritise user-friendly interfaces, seamless connectivity options, and access to popular streaming services. Additionally, we focus on developing smart TV functionalities that align with emerging technologies, such as voice assistants, smart home integration, and personalised content recommendations. By staying at the forefront of technological advancements, we aim to offer cutting-edge products that meet the evolving needs of consumers and drive additional revenue streams.

As an ODM for TVs, kindly enlighten us on your monthly production capacity and your yearly sales figures. Are there any plans to further scale it?