CHAMPIONING INNOVATION & QUALITY

Blending German precision with Indian ambition, WIKUS India marks a decade of revolutionising the band saw industry. Under the leadership of Managing Director Mukund P Bharadwaj, the brand has championed innovation, quality, and customer- centric solutions to power industrial transformation. Bharadwaj reflects on the company's remarkable ten-year journey and shares his vision for the road ahead.

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In the world of precision cutting and sawing technology, few names command the kind of trust and legacy that WIKUS does. Speaking with Mukund P. Bharadwaj, Managing Director at WIKUS India Pvt. Ltd., one gets a clear sense of how the brand has seamlessly blended German engineering excellence with Indian industrial aspirations to become a leading force in the country's band saw industry.

“WIKUS as a brand has been in India since the 1990s,” Bharadwaj begins. “It was one of the first band saw manufacturers to enter the Indian market, and many customers here began their band sawing journey with WIKUS blades.” But it wasn't just early entry that cemented WIKUS' place in the market. As India's economy began to blossom—and with the advent of the government's ‘Make in India’ campaign—the brand saw a perfect alignment with its own philosophy of being closer to customers and bringing the latest technology right to their doorstep. “That vision—of proximity, of partnership—was a key driver for establishing our 100 per cent subsidiary in India.”

As WIKUS India celebrates a decade of operations, Bharadwaj reflects on a journey that's been anything but ordinary. “It's been a very eventful ten years,” he says. “Even though we were early entrants, the first-mover advantage was beginning to wear off by 2014. Competitors were entering, and our distribution network wasn't where it needed to be.” The first goal, then, was consolidation. The next: expansion. “We aimed to introduce the wider WIKUS portfolio to the Indian market—not just to sell, but to help customers upgrade their entire sawing process, to make it more productive and cost-efficient.”