FROM 175 TO 225 STORES: HOUSE OF RARE'S AMBITIOUS RETAIL EXPANSION

The House of Rare is redefining Indian luxury fashion with a versatile portfolio, rapid retail expansion, and a vision for global growth.

- BY SURYATI SAXENA

As the Indian fashion landscape undergoes a remarkable transformation, one of the labels that effortlessly stands out is The House of Rare.

With an impressive portfolio spanning menswear, womenswear, kidswear, and footwear, The House of Rare has become synonymous with versatility and design innovation. Each of its sub-brands — from Rare Rabbit’s refined menswear to Rareism's bold femininity, Rare’Z’s modern sneakerwear, and Rare Ones’ playful kidswear — tells a story of precision, creativity, and emotion.

It’s All About Targeting the Right Audience

The brand offerings primarily cater to modern, urban professionals who seek sophistication without compromising on comfort — a balance that lies at the heart of its growing appeal. As Lavish Soni, Chief Business Officer - Retail, The House of Rare stated, “Our primary target audience comprises modern, fashion-conscious consumers who appreciate premium quality and contemporary design. Initially, we focused largely on urban professionals seeking sophisticated yet comfortable apparel. As the market evolves, we continue to adapt by offering diverse product lines that cater to the lifestyle needs and aspirations of our growing customer base, while maintaining our commitment to craftsmanship and innovation. People who like quite luxury.”