From Posters to Pixels: Changing Face of Movie Marketing

Gone are the days of simple posters and traditional advertising methods; today's Indian movie marketing is a dynamic and digital-driven force that leverages technology, social media, and innovative strategies to reach a global audience.

- Sudip Bandyopadhyay

In the early days of Indian cinema, movie marketing was a relatively straightforward affair. Filmmakers relied heavily on colorful posters and hand-painted billboards to attract audiences to their films. These visually striking posters not only served as promotional tools but also offered a glimpse into the film's characters and plot. With limited technological resources and a largely local audience, this was an effective strategy.

Furthermore, word of mouth played a crucial role in promoting movies. Positive reviews and audience feedback were instrumental in driving footfalls. Celebrities and film stars were also significant assets in promoting films through public appearances, endorsements, and interviews.

As India embraced the internet and digital technology in the late 1990s and early 2000s, movie marketing underwent a profound transformation. The emergence of websites dedicated to Bollywood news and movie reviews provided new platforms for promotion. However, the real gamechanger was the rise of social media platforms such as Facebook, Twitter, and Instagram.