In the early days of Indian cinema, movie marketing was a relatively straightforward affair. Filmmakers relied heavily on colorful posters and hand-painted billboards to attract audiences to their films. These visually striking posters not only served as promotional tools but also offered a glimpse into the film's characters and plot. With limited technological resources and a largely local audience, this was an effective strategy.
Furthermore, word of mouth played a crucial role in promoting movies. Positive reviews and audience feedback were instrumental in driving footfalls. Celebrities and film stars were also significant assets in promoting films through public appearances, endorsements, and interviews.
As India embraced the internet and digital technology in the late 1990s and early 2000s, movie marketing underwent a profound transformation. The emergence of websites dedicated to Bollywood news and movie reviews provided new platforms for promotion. However, the real gamechanger was the rise of social media platforms such as Facebook, Twitter, and Instagram.
هذه القصة مأخوذة من طبعة October 2023 من Indian Economy & Market.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة October 2023 من Indian Economy & Market.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Do You Know? Now Google Search Results Are Dictated By A Political Doctrine
Google has become the tip of the spear in the management of the public mind. Google search results are dictated by a political doctrine that you are supposed to hold. The algorithms overwhelmingly favor approved talking points, even if false, with a vast and hugely influential machine now serving one political interest and dictated by one agenda. Search is no longer reliably informative of what's actually out there. "I'll Google that," once meant to get a wide range of wants you to believe. Jeffrey A. Tucker says those wonderful days are long gone outlooks on a topic. Now it means mostly to find out what the opinion cartel my & Market
In the Backdrop of World War III
When Iran's Supreme Leader Khamenei thundered a day back, \"We will make the ZIONISTS regret this crime of attacking the Iranian consulate in Syria and other crimes like this, by God's power and strength,\" now the stage is almost set for the World War III.
BE AGGRESSIVE ON DEFENSIVE
In an uncertain and volatile market, FMCG sector with strong return ratios, higher dividend yield ensures long-term capital preservation.
RBI MPC Meeting Key Takeaways
Reserve Bank of India's Monetary Policy Committee has decided to keep the repo rate steady at 6.5 per cent for the seventh consecutive time. Governor Shaktikanta Das highlighted the committee's majority decision of 5:1 to maintain the current stance, focusing on liquidity management to curb inflation.
India AI MISSION Well-positioned to Pave the Way for a Transformative Future
The government has allocated Rs 10,300 crore for the IndiaAl Mission over the next five years. By nurturing an environment conducive to innovation, promoting knowledge sharing, and empowering stakeholders, the IndiaAl Mission is well-positioned to pave the way for a transformative future where AI acts as a catalyst for progress and prosperity for everyone.
SOME ETERNAL SUTRAS FOR INVESTORS
Indian Economy & M What's the best way to survive a financial crisis with your wealth intact?
Gold: An Excellent Diversification
Gold is priced in dollars. Inflation means the dollar is worth less in terms of purchasing power. That means it takes more dollars to buy gold, so the dollar price of gold goes up. What you may lose in the rest of your portfolio in terms of dollar purchasing power is made up in part or all from the profits you make on the higher dollar price of gold. James Rickards says owning gold will protect you from the ravages of inflation. You’ll have your inflation protection in place 24/7 and won’t be caught off-guard.
Balaji Telefilms Ltd. Reports Robust Earnings for Q3FY24, To release "Love, Sex aur Dhokha 2"
Balaji Motion Pictures’, a division of Balaji Telefilms Ltd.’s highly anticipated Love, Sex aur Dhokha 2 has been in the headlines ever since its announcement.
PHARMA STOCK: AT PINK OF THEIR HEALTH
Pharma stocks are once again showing sign of strength as they have outperformed key equity indices.
Sarveshwar Foods Ltd. Board Approves Fund Raise of up to ₹99 Crores
Sarveshwar Foods Limited, a leader in the business of manufacturing, trading, processing, and marketing of branded and un-branded basmati and nonbasmati rice, has announced that the board approved a fund-raise of up to Rs. 98.94 Crores by the way of issue of Up to 10,20,00,000 Fully Convertible Warrants convertible into equal number of Equity Shares of face value of Re. 1/- each, to persons belonging to non-promoter group persons at an issue price Rs. 9.70 per warrant, subject to approval of shareholders and other regulatory authorities, as may be applicable.
