This Digital Marketing Agency's Success Is Driven by Niches—And Family

The Garen Group—where all employees are related— is a successful family business in every sense of the term.

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The Garen Group team (from left): Liam Garen, Frank Garen, Brenton Garen, Mitch Garen, and Mike Dean

Some people shy away from working with family. Not Brenton Garen. At first, he was solo when he launched the digital marketing agency The Garen Group. He reached $250,000 in annual revenue before adding his father Frank as head of sales in 2021. By 2023, brothers Liam and Mitch joined the agency as account managers, and brother-in-law Mike Dean became an account manager the following year. The five-employee firm is now a seven-figure business “that runs on trust, loyalty, and relentless drive,” Brenton says.