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Ferreting Out the Online Fakers
Inc.
|Summer 2025
Fuzzy is an identity verification and monitoring service designed to help people safely connect online
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It's no secret that online scams are rampant, frequently seen on hiring platforms, social media, email phishing, dating apps, and more. In 2024, people in the U.S. lost $1 billion to romance scams alone, according to the Federal Trade Commission (FTC).
Historically, online identity verification has been ineffective, expensive, or slow for the average person or business. Fuzzy founder Kalie Nitzsche, and Jaqi Saleem, founder and CEO of Fuzzy's partner agency, Qualified Digital, wanted to change all that. “After being deceived on the dating apps, I started looking around, and I realized there was no quick, affordable way to validate somebody online. And so Fuzzy was born," Nitzsche said during an Inc. Founders House panel at SXSW 2025 on International Women’s Day.
A multipurpose tool for safe connection
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