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Liquid Death
Fast Company
|Spring 2025
FOR GIVING THE BRAND COLLAB NEW LIFE
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TWO GIRLS FAWN OVER a heartthrob in a teen magazine. Suddenly, the dreamboat in question—along-haired rocker in black-and-white face paint—materializes in the room, holding a coffin-shaped, heavy-metal makeup kit from E.l.f. Cosmetics and water brand Liquid Death. This ad, launched in March 2024, hit 12 billion impressions in two weeks, and the limited-edition Corpse Paint sold out in less than 45 minutes.
Diese Geschichte stammt aus der Spring 2025-Ausgabe von Fast Company.
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