WHERE CLEAN LINES MEET COLOUR PLAY

Studio Lotus brings thoughtful restraint and refined drama to the redesign of Satya Paul's flagship store at DLF Emporio, New Delhi—where fashion and architecture meet in quiet harmony.

- By Hetal Oswal

Studio Lotus brings a quiet drama to Satya Paul's New Delhi flagship, transforming it from a conventional retail store into an immersive brand experience. The newly designed space doesn't just display fashion—it performs it. With every detail carefully choreographed, the store becomes a stage where heritage meets modernity, minimalism supports vibrancy, and architecture elegantly steps back to let the clothes take centre stage.

An icon reinvented

Known for its vibrant prints and iconic sarees, Satya Paul has always stood out in India's fashion landscape. Under the creative direction of Rajesh Pratap Singh, the brand sought a space that matched its redefined aesthetic: contemporary, confident, and rooted in tradition. Studio Lotus answered that brief with a design that speaks softly but resonates deeply.

Design that lets the prints shine