ARIJIT BASU

DEFINING NEW BENCHMARKS AS AN INDUSTRY LEADER

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Just like a sailor who can help a ship sail through rough waters, a competent leader can drive an organization towards a growth trajectory amidst all the ups and downs. There are numerous traits of such successful leaders scribed on books and websites. Attributes like open-minded learning, strong communication skills, building relationships, realistic optimism, thinking out-of-the-box, fast decisionmaking, leading by example, and more. However, in today's world, a modern-day leader needs to go beyond the convictions and showcase mastering various aspects of the business while focusing on Purpose over Profits. Such a maven who truly represents shining set attributes as the most impartial ‘constructive’ critic and steward of growth is Arijit Basu.

Arijit Basu is a dynamic professional with a career spanning over 24 years in sales, marketing, product management, business development and general management. He is currently the Executive Director of Tide Water Oil Company, manufacturer of the Veedol brand of Automotive and Industrial lubricants and greases. He was formerly the Managing Director at Sika India Pvt Ltd, a Swiss multinational in the field of speciality construction chemicals. He is proficient in devising strategic business plans for organizational growth, having a diverse skill set which includes Strategic Planning, Lateral Thinking, Business Management and leadership skills aligned to create profitable growth.

The following excerpt is an exclusive conversation between Arijit Basu and CEO Insights that briefs his journey, leadership role, and his strategies that drive the business.