Mit Magzter GOLD unbegrenztes Potenzial nutzen

Mit Magzter GOLD unbegrenztes Potenzial nutzen

Erhalten Sie unbegrenzten Zugriff auf über 9.000 Zeitschriften, Zeitungen und Premium-Artikel für nur

$149.99
 
$74.99/Jahr
The Perfect Holiday Gift Gift Now

TIME THAT TRUST TRIUMPHED

Businessworld India

|

December 03, 2022

TRUST IS THE LUBRICANT that smoothens and speeds up business transactions, accelerating economic growth.

- Kiran Karnik

TIME THAT TRUST TRIUMPHED

It is social capital, of immense value; far more important, in many ways, than financial capital. Whether in an organisation or in sports, trust in team-mates is an essential pre-requisite for success. Like the trapeze artist who leaps into empty space, tens of metres above the ground, with full faith that her partner will swing across in time to catch her, team members need trust in each other. In cricket, the batsman often takes a quick single without knowing whether a fielder has pounced on the ball, based purely on trust in the call from his teammate.

Traditional institutions like angadias’, precursors to contemporary couriers, are purely trust-based. They are known to be entrusted with deliveries of even cash and diamonds, and decades of doing so have reinforced their reliability, credibility and trustworthiness. Similarly, when you give apiece of household equipment for repair to the local handyman or shop, it is ona mutual trust basis. No paper is exchanged: leave alone a legal agreement, there is not even a receipt. Much of this is based on “community”: even if the person is not one who is personally known like the neighbourhood ironing-man), the fact that she or he is part of the local community is an implicit guarantee or safeguard, ensuring against any form of cheating.

‘LOVE ALL, TRUST A FEW’

WEITERE GESCHICHTEN VON Businessworld India

BW Businessworld

BW Businessworld

“Our Ambition Is To Strengthen India's Digital Backbone”

Invenia CEO & Whole Time Director PANKAJ MALIK outlines the company's strategy to power India's next phase of digital infrastructure expansion

time to read

2 mins

November 15, 2025

BW Businessworld

BW Businessworld

THE PRAGMATIST FUTURIST

In the debate around artificial intelligence displacing human talent, Akash Deep Batra, Head of Marketing for HP across India, Sri Lanka, and Bangladesh, offers a refreshingly grounded perspective.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

RECIPE FOR BRAND SUCCESS

For Anil Gurnani, Chief Sales & Marketing Officer at TTK Prestige, brand purpose isn't a lofty ideal, it's the compass that guides every product, campaign and conversation.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

“Real AI Breakthroughs Will Come From Smarter Algorithms, Not Just Hardware”

In an exclusive interview, Akamai CEO and co-founder TOM LEIGHTON, during his India visit, spoke with Rohit Chintapali about competing with hyperscalers, the rise of distributed compute, Al inference at the edge and why India is critical to Akamai's roadmap. Excerpts

time to read

4 mins

November 15, 2025

BW Businessworld

BW Businessworld

BUILDING BRANDS WITH MEANING

In an era where marketing is constantly balancing innovation with integrity, Chandan Mukherji, Director & Senior Vice President - Strategy, Marketing & Communication at Nestlé India, believes the foundation of great marketing still rests on one timeless value - trust.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

A CULTURE OF COMFORT

In a category where the product is rarely visible and the purchase cycle stretches over years, Puneet Gulati, Chief Marketing Officer, Sheela Foam, has crafted a distinctive emotional space for Sleepwell, one that transcends functionality and connects deeply with human emotion.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

SPEED, SOUL AND STRATEGIC AI

While most CMOs are still debating whether AI is friend or foe, Avi Kumar, Chief Marketing Officer at FNP, has already G2 moved past the binary.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

How Apple Reinvented the Selfie for the iPhone 17

In an exclusive interview with two of Apple's technology wizards, BW Businessworld gains an insight into the making of the front camera system of the Apple iPhone series. Jon McCormack, Apple's Vice President of Camera and Photo Software Engineering and Megan Nash, iPhone Product Manager, talk at length with Sahil Mohan Gupta about what Apple calls its \"Center Stage camera\" for the iPhone 17 generation. They describe how Apple rebuilt the front camera system oversees—long treated as an auxiliary lens— into something foundational

time to read

5 mins

November 15, 2025

BW Businessworld

BW Businessworld

From Brand Guardians To Growth Architects

As AI, data and cross-functional collaboration reshape marketing, the chief marketing officer of 2030 must combine creativity, technology and financial acumen to drive business growth and influence strategy

time to read

3 mins

November 15, 2025

BW Businessworld

BW Businessworld

When We Forget How to Let Life Be

THE MORE WE AGE, the more stubborn we seem to become.

time to read

3 mins

November 15, 2025

Translate

Share

-
+

Change font size

Holiday offer front
Holiday offer back