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SPEED, SOUL AND STRATEGIC AI

BW Businessworld

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November 15, 2025

While most CMOs are still debating whether AI is friend or foe, Avi Kumar, Chief Marketing Officer at FNP, has already G2 moved past the binary.

- By REEMA BHADURI

SPEED, SOUL AND STRATEGIC AI

For him, the question isn't about replacement, it's about reinvention.

"The core role remains the same, driving brand growth and meaningful connections but the tools, speed, and scale have transformed dramatically," Kumar explains.

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