Scooping New Heights

With early summer and rising demand, India's ice cream industry witnesses record growth, fuelled by evolving tastes, premium offerings and expansion beyond metropolitan cities

- By Reema Bhaduri

ONCE merely a seasonal treat, ice cream has evolved into a year-round indulgence, with unprecedented sector growth. The Indian Ice Cream Manufacturing Association (IICMA) projects market expansion to Rs 45,000 crore in three years and Rs 90,000 crore within eight years, fuelled by evolving consumer tastes, product innovation, and broader distribution networks.

SP Singh Baghel, Minister of State for Fisheries, Animal Husbandry and Dairying is particularly upbeat about the industry's trajectory. "By 2030, the ice cream industry is expected to reach a valuation of Rs 75,000 crore," he states.

In a revelation for the industry, Baghel pledged government support to ensure adequate milk supply, a crucial ingredient for traditional ice creams.

"We have targeted a 15 to 20 per cent increase in cream production by 2030... We assure you that in the next two to three years, there will be no shortage of milk. The government will ensure that the dairy industry is well-supported."

This year's early summer presents a golden opportunity for the ice cream industry. The market is evolving rapidly to satisfy India's diverse consumer base through healthier options, premium offerings, traditional favourites and innovative products. Meanwhile, digital distribution is altering accessibility, complemented by supportive government policies that foster industry expansion.

"The economic impact of the ice cream industry is significant. It is a key contributor to the dairy and food processing industry.

We are also creating more opportunities for farmers, suppliers, cold chain providers, and retailers, ultimately strengthening the national economy," adds Sudheer Shah, President of IICMA and Managing Director of Scoop Ice Cream.

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