HALO VISION

Breaking the norm, TVS aims to revive a lengend in the ultimate fashion. Will it work?

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Norton Motorcycles, a name steeped in British racing glory, is finally entering India thanks to the TVS Motor Company. After years of financial turbulence, the iconic marque is poised for a dramatic resurgence, spearheaded by the highly anticipated unveiling of its brand-new V4 superbike. This isn't just a new model; it signals a strategic direction that stands in stark contrast to recent collaboration trends in the premium Indian motorcycle segment.