REINVENTING SUCCESS

We find out if the new Seltos can reclaim its benchmark status in a segment that's more competitive than ever.

- WORDS ISHAN RAGHAVA PHOTOGRAPHY KAPIL VASHISHT

Back in 2019, Kia made its Indian debut with the Seltos – a disruptor designed to take on the segment-defining Hyundai Creta. It succeeded remarkably, clocking over 5.8 lakh units in just over six years. However, the goalposts have moved. The C-segment SUV market has exploded in volume, and the competition has intensified further with the arrival of the Tata Sierra and the impending launch of the Renault Duster. In response, Kia has skipped the facelift route and gone straight for a bold, second-generation overhaul. We headed to Bangalore to see if this new iteration can shift the status quo once again.

BOLD AND ASSERTIVE

The most significant change lies beneath the skin. This isn’t a mere evolution; it carries over almost nothing from its predecessor. Built on the brand’s global K3 platform, the Seltos has grown by 95mm, stretching to nearly 4,460mm in length. This growth spurt, coupled with a wheelbase extended by 80mm to 2,690mm, gives it a significantly more commanding presence on the tarmac.

Crucially, the K3 platform brings a stiffer structural frame. According to Kia, the new architecture delivers vastly improved torsional rigidity. This isn’t just a marketing buzzword in this instance; it’s a fundamental shift that improves crash protection – with six airbags now standard across all trims – and provides a more stable foundation for the improved suspension. This structural integrity allows for better weight distribution and lower NVH (Noise, Vibration, and Harshness) levels, which was a point of criticism in the previous generation.