Thumbs Up to Heads Up For Tails

Pets are family. Simply put, that’s the basis of their multi-level, highly successful pet service brand more commonly known as HUFT. In turn, our four-legged are well taken care of

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Ever since dogs & more started its journey in 2011, we’ve been associated with HUFT and seen them grow over the years – from their establishment in 2008 as a tiny kiosk at the Select City Mall in New Delhi to capturing the online retail sector, slow and steady, to today, earning space as India’s leader in physical pet stores, with close to 80 stores in 10 cities. The most recent being North India’s biggest flagship HUFT experience centre in Amritsar.

In conversation with Rashi Narang – the pretty and affable, determined and driven, intelligent and capable, founder of HUFT – we go back to the beginning, when a beautiful fawn Labrador set it all in motion, way back in 2007.

Rashi reminiscences, “Back then, Sara, a little puppy, found her way to me and that was my first experience being a pet parent after marriage. I have grown up with pets, so it was all but natural to me, but Sara was my very own and came to be the inspiration for Heads Up For Tails. I realised that I was not happy with the food available in the market, the ingredients that were going into her stomach, were they chemical-free, natural? There was not much product wise overall for Sara, for pets, so I started my R&D and gradually decided to come up with my own little brand to cater to this void of quality-driven services for pets and pet parents.” HUFT was hence born in 2008, starting off small but emerging to a 360° brand offering pet food to accessories, protective gear to toys, spa services… from lifestyle to wellness, they have you covered.