The Empire of Quintessential Queen: SINI Designs

Exploring New Trends with MD Neetu Singh.

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With the belief that Indian fashion needs to be crafted for the entire world, SINI via its collections brings global fashion aspirations to India and cater to the demand with its Indian Touch. As India's leading manufacturers and exporters, SINI Designs is a pioneer in the industry catering to wide variety of garments for domestic and global clientele. Since its inception, it has committed to render design excellence and end to end quality assurance to its clients.

Rising to such prominence with her vision, Mrs. Neetu Singh, an entrepreneur, a garment manufacturer and a fashion designer with 14 years of experience has been at the forefront of influencing an entire generation of women. As Founder & MD, successfully launching 3 verticals of SINI- Designs, SINI Lifestyle and SINI Foundation under the brand name SINI, she is the sole powerhouse behind a workforce of 5000 artisans across multiple states catering to 50 countries. Let’s know more about SINI with the lady herself, Ms Neetu Singh.

How was your journey to be the face of change breaking every societal stereotype?

After schooling from St. Joseph’s Convent, Patna, Bihar, I did my graduation from Patna Women’s College, Patna, and then postgraduation in Physics from Miranda House, Delhi University. Many would have preferred to enter into research, teaching, or multinational companies. But the desire, energy, and commitment to do something meaningful for the poor and underprivileged especially women, and to empower them to be financially independent led me amongst them. Working as an artisan was also looked down upon, but the philosophy of “If there is positivity in the thought process, there is no job below dignity, only the target should be set high”