Online music hub ReverbNation is discovering talented artists by mixing big data with human curation.
As an 11-year-old living in Ogden, Utah, Sammy Brue wasn’t expecting much when he uploaded some demos to ReverbNation, a site that helps unsigned musicians showcase their tunes on customized web pages, build an audience, and submit music to radio stations and record labels. But three years later, Brue’s career is taking off: The singer-songwriter has signed to prominent music-management company Red Light and is being courted by big labels—all directly due to ReverbNation’s new data-driven incubation program, Connect.
When it launched in 2006, the site set out to be a social network and do-it-yourself
platform for musicians in the same vein as Myspace, helping artists steer their own careers. Now-famous musicians such as Alabama Shakes, Imagine Dragons, and Kacey Musgraves hosted music on the site early in their careers. Though many artists have since gravitated toward newer sites such as Bandcamp and SoundCloud to share their music, ReverbNation remains a big player, hosting pages for around 4 million artists; some 200,000 new songs are uploaded each month. That’s a lot of noise, but it’s also a big asset. Beneath ReverbNation’s interface flows a river of data on up-and-coming artists that, the company came to realize, could be highly valuable—for musicians like Brue, for ReverbNation, and for the beleaguered music business.
Diese Geschichte stammt aus der April 2016-Ausgabe von Fast Company.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der April 2016-Ausgabe von Fast Company.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
The World's 50 Most Innovative Companies - CAMPUS
FOR CREATING A NATIONAL ONLINE COMMUNITY COLLEGE
The World's 50 Most Innovative Companies - SOL DE JANEIRO
FOR DROPPING NEW FRAGRANCES AT AN INTOXICATING PACE
The World's 50 Most Innovative Companies - VANTA
FOR OFFER ING STARTUPS TOOLS TO TRUST BUT VERIFYIN THE AGE OF AI
The World's 50 Most Innovative Companies - PERPLEXITY
FOR LOCATING THE ANSWER TO THE PERENNIAL PROBLEMS OF WEB SEARCH
The World's 50 Most Innovative Companies - THE POWER BROKER
ITS CHIPS SPARKED THE AI REVOLUTION. NOW NVIDIA IS PUTTING THE TECH TO WORK ACROSS INDUSTRIES.
The World's 50 Most Innovative Companies - NATIONAL WOMEN'S SOCCER LEAGUE
FOR RESETTING THE VALUE OF WOMEN'S SPORTS
08 FOR WHOM THE BELL TOLLS
WITH A NEW CEO BEHIND THE COUNTER. TACO BELL IS FOLLOWING A FRESH STRATEGY FOR GLOBAL CULTURAL DOMINATION. ONE TACO TUESDAY AT A TIME.
Reimagining the ways we work and meet
As business leaders rethink their real estate footprint, they're embracing smaller, high-quality, amenity-rich spaces that are more focused on human connection.” In other words, Convene.
10 Trend
From the Most Innovative Companies | Plus 606 Honorees From Advertising to Video
The World's 50 Most Innovative Companies
"The 1920s, water went into a generator, and DC Power came out. Now electrons go into a generator, and intelligence comes out."