How to generate new ideas

Smart thinking Pro artists talk to Tom May about their go-to tricks for staying innovative and creative

- Tom May

To be a successful artist, you have to work hard on developing your skills. But technique alone will only get you so far. You also need to generate creative and original ideas that will grab people’s attention and truly engage them. So how do you go about it? We asked four talented artists to share their tips.

For Kofi Ofosu, a visual storyteller and character designer based in Ghana, idea generation is a continuous process of gathering inspiration. “I’m constantly bookmarking images, videos and links that spark my interest on the web and social media,” he says. “I also get ideas for new concepts when I look back through my old sketches. Last but not least, I love to do studies. Studying enables me to practise my fundamentals, and it has lower stakes so I steadily build my confidence, too.”

LOOK TO THE PAST

Newcastle-based concept artist Gareth Davies, aka Spudonkey, similarly finds fresh ideas for his personal art by thumbing through his old sketches. “My sketchbooks are full of little doodles, where I’ve just tried to make interesting shapes that I see potential in,” he explains. “For client work, though, I find the process can be simpler. When you’re given a set of requirements, there’s often an ‘obvious’ path to take. So it’s about

I’m constantly bookmarking images, videos and links that spark my interest on the web and social media using your expertise to fulfil the problem that needs solving, and offering suitable options to the client.”

Berlin-based art director and illustrator