Fashion For Funds

Homegrown labels in the fashion industry are working to fight the pandemic in their own inimitable way.

- Yukti Sodha

As India continues to fight the second wave of the pandemic, positivity has become a very precious commodity. The good news is that the fashion community has stepped up to raise hope – and much needed funds. Although the industry has been hit hard by the pandemic, many of fashion’s most powerful labels – from established designers to young indie brands – are working to make a difference. Several homegrown brands have been using their social media platforms to amplify relief measures related to oxygen, ICU beds, plasma, and other medical equipment. Others have created fundraisers or donated sales proceeds to organisations that have been actively working towards meeting needs.

We spoke to a few designers to get insights into how they are working on making a change for a better tomorrow.

Gaurav Gupta