Steve Jobs: His Legacy Continues To Shape Apple

APPLES FUTURE LIES IN ITS PAST

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Steve’s way of thinking is, indeed, now ingrained in Apple’s ethos, from marketing to management, to pushing technology and innovation to new heights. Without his passion and bravery for innovation, the iPhone and Macintosh may never have seen the light of day, and today’s leaders would never have had the courage to create the Apple Watch and HomePod.

In this week’s article, we relive the death of Steve Jobs, look at the way Apple has changed since his passing, and explore his influence over the company, and how he is shaping its future.

SEVEN YEARS WITHOUT STEVE

October 5, 2011, will go down in history as the day one of the world’s most innovative and influential figures in technology and business passed away. Steve Jobs, the co-founder of Apple, died aged 56 after battling pancreatic cancer for nearly a decade. In the weeks following his death, tributes poured in for one of “the greatest of American innovators.”

In some ways, it’s hard to believe that seven years have passed since Jobs’ death. For many, Steve Jobs was Apple, and his name continues to be mentioned after every major Apple event. One of the greatest leaders of our time, his death was met with worldwide mourning. Jobs was headline news around the world for a different reason, and the Apple website became an obituary, where fans and colleagues shared experiences of Jobs, and the impact he had had on them. This obituary is maintained every year, and just last week, Tim Cook shared a personal memoir of his old friend on Twitter.

After battling with illness for years,