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News Outlets Seek To Negotiate With Google, Facebook On Ads
AppleMagazine
|July 14, 2017
News Outlets Seek To Negotiate With Google, Facebook On Ads
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News outlets are seeking permission from Congress for the right to negotiate jointly with Google and Facebook, two companies that dominate online advertising and online news traffic.
The News Media Alliance, which represents nearly 2,000 news organizations, said the two companies’ dominance have forced news organizations to “play by their rules on how news and information is displayed, prioritized and monetized.”
“These rules have commoditized the news and given rise to fake news, which often cannot be differentiated from real news,” the alliance said in a press release on Monday.
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