Google Promises Better Privacy Tools, Smarter AI Assistant

Google announced updates for its artificially intelligent voice assistant and new privacy tools to give people more control over how they’re being tracked on the go or in their own home.

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CEO Sundar Pichai kicked off the company’s annual developer conference Tuesday, noting that the company wants to do more to stay ahead of “constantly evolving user expectations” on privacy. In an appeal to concerns about constant location tracking, the company will begin enabling users of its digital maps to cloak their identities to prevent their locations from being recorded. The company is offering its new “Incognito” privacy control amid face intensifying scrutiny over how much user information technology companies collect and sell for advertising. Facebook dedicated much of its own conference last week to connecting people though more private channels rather than broadly on the social network.