TAKING PRIDE IN PROGRESS

Gourav Luminaries (P) Ltd is looking to double its current sales in next two years and increase its market share in North India & North-East India before it explores central part of India, says its CEO, Gaurav Khanna

- Niranjan Mudholkar

Gourav Luminaries (P) Ltd started its journey in 1991. How has been the journey so far?

We have come a long way from one-room/ one product to five manufacturing units/ five product categories. In 1991, it was my father ‘Sri Prem Khanna’ who started Gourav Luminaries. At that time, he himself used to make ‘chowk fatti’ with his two hands. It was his brilliant business acumen, impeccable work ethics, unshakeable determination and hard work that laid a strong foundation. Today, it is me and my brother who have the shared responsibility to take this organisation to its next milestone. Gourav has established itself as a brand that takes immense pride in lighting up middle-class homes in tier 2 cities with its affordable and reliable products. We are focused on being environmentally conscious not only through our energy efficient products, but also by taking conscious steps to cut e-waste and reduce plastic at the organisation level. We have also been strengthening our community voice to support women through our social-media initiative – DeshKaGourav. We have got the boxing legend Mary Kom as our brand ambassador to mark this new chapter.

We deeply value all our partners, associates, teammates and, most importantly, the customers who believed in us and continued to support us through all these years. We are grateful for everyone who walked with us to make this 30-year old magnificent journey possible.

What is your analysis of the Indian electricals industry? Where do you think Gourav Luminaries (P) Ltd stands in terms of market position?