Takumi Kawahara is watching his wife, Marie Kondo, massage her face with a brush.
She’s wearing a white bathrobe and standing next to a bouquet of pink cherry blossoms. She has asked for soft instrumental music to be piped into the room. It appears to calm her on this February morning in Los Angeles as a dozen production workers mill about, capturing footage that will show Kondo’s 2.5 million Instagram followers how to dry brush their faces. Kondo closes her eyes, takes a deep breath, and starts making small circular motions on her forehead. When she opens her eyes, she has conjured up a euphoric expression for the camera.
Kawahara isn’t buying it. He taps me on the shoulder to show me his phone, on which he has pulled up the word ticklish in large letters on Google Translate. “Doesn’t that brush look ticklish to you?” he whispers to me, saying the word in English for the first time. He proceeds to wiggle as if someone is tickling him, giggling so much that his dapper gray fedora threatens to tip over onto his glasses. “There’s no way I would put that thing on my face.”
Kawahara, CEO of KonMari Media, which he co-founded with his wife in 2015 and which is headquartered in Hollywood, California, is a fixture at Kondo’s photo and video shoots, like the one today showcasing products sold on the KonMari website. The production crew often turns to him expectantly, waiting for him to exclaim, “Beautiful!” or “Excellent!,” a signal that they have nailed the shot and can move on to the next one.
Diese Geschichte stammt aus der May - June 2020-Ausgabe von Fast Company.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der May - June 2020-Ausgabe von Fast Company.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
The World's 50 Most Innovative Companies - CAMPUS
FOR CREATING A NATIONAL ONLINE COMMUNITY COLLEGE
The World's 50 Most Innovative Companies - SOL DE JANEIRO
FOR DROPPING NEW FRAGRANCES AT AN INTOXICATING PACE
The World's 50 Most Innovative Companies - VANTA
FOR OFFER ING STARTUPS TOOLS TO TRUST BUT VERIFYIN THE AGE OF AI
The World's 50 Most Innovative Companies - PERPLEXITY
FOR LOCATING THE ANSWER TO THE PERENNIAL PROBLEMS OF WEB SEARCH
The World's 50 Most Innovative Companies - THE POWER BROKER
ITS CHIPS SPARKED THE AI REVOLUTION. NOW NVIDIA IS PUTTING THE TECH TO WORK ACROSS INDUSTRIES.
The World's 50 Most Innovative Companies - NATIONAL WOMEN'S SOCCER LEAGUE
FOR RESETTING THE VALUE OF WOMEN'S SPORTS
08 FOR WHOM THE BELL TOLLS
WITH A NEW CEO BEHIND THE COUNTER. TACO BELL IS FOLLOWING A FRESH STRATEGY FOR GLOBAL CULTURAL DOMINATION. ONE TACO TUESDAY AT A TIME.
Reimagining the ways we work and meet
As business leaders rethink their real estate footprint, they're embracing smaller, high-quality, amenity-rich spaces that are more focused on human connection.” In other words, Convene.
10 Trend
From the Most Innovative Companies | Plus 606 Honorees From Advertising to Video
The World's 50 Most Innovative Companies
"The 1920s, water went into a generator, and DC Power came out. Now electrons go into a generator, and intelligence comes out."