India's Burger Market Has Promise

The global popularity of burger is complemented by its over hundred-year-old legacy. However, all said and done, the history of burger is not very old as compared to that of many other famous food items of the world.

- Jhuma Biswas

The name burger is derived from hamburger, and is a short form of the latter. A burger can be simply and commonly defined as a one or more cooked patties of minced goat meat, chicken, beef, pork, potato, etc., sandwiched between two bread buns. The patties and bun package can be spruced with green vegetables, lettuce, tomato, onion, cheese, as part of the contents. The burgers are usually served with condiments like sauce, mustard, ketchup and mayonnaise, which are either added to the burger or presented on the side of the dish.

Burger has emerged as a popular fast food product in India’s vibrant eating out culture. And the popularity of burger in post-modern India is not expected to have a significant dent even in the post lockdown times. Yes, the popularity of burger in India can even withstand the Covid crisis and come out triumphant.

The QSR Market

According to a report titled ‘India Quick Service Restaurants Market, By Product (Food vs Beverages), By Type (Chain vs Standalone), By Model (Dine-in, Take Away and Home Delivery), By Sales Channel (Physical Outlets vs Online), By Region, By Major City, Competition, Forecast & Opportunities, 2025’, Quick Service Restaurants (QSR) market in India is projected to grow at a CAGR of over 18 percent during 2021-2025 due to increasing urbanisation, rapid expansion in food delivery services, expanding young & working population, growing number of dual-income families and rising disposable income in the country.

It goes without saying that burger is an important food product in the QSR category in India. Its established popularity is part of India’s growing fast food culture.

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