Business
IMPACT
How My Dog Taught Me To Run A Successful Business
I’ve learnt from Logan, that it’s not about the amount of time I’m spending with my team or clients - it’s about the quality of attention that I am giving them when I’m with them.
1 min |
December 23, 2019
IMPACT
The Fault In Their Stars
Some celebrities endorse as many as 25 different brands – do they manage to make every product stand out as brand ambassador, or is there a sense of celebrity fatigue?
10+ min |
December 23, 2019
IMPACT
Piyush Pandey Hits The Ball Out Of The Park!
As the legendary adman gets set to take on his role as Global Chief Creative Officer, Ogilvy in January, 2019 – the first such role for an Indian - industry leaders, colleagues and competitors have nothing but words of high praise and pride
2 min |
December 15, 2018
IMPACT
The Internet Evangelist
Rajan Anandan, VP, South East Asia & India, Google is IMPACT Person of the Year 2018 for being a dynamic leader in India’s digital ecosystem, accelerating innovation, growing Internet adoption, enabling vernacular language access of the Internet and making ‘Internet for every Indian’ his mission
10+ min |
December 15, 2018
IMPACT
Lessons In Leadership
A perfect leader is someone who leads others in a progressive direction.
2 min |
December 15, 2018
IMPACT
The Age Of Hunkvertising
In all honesty, can men really be the subject of objectification? The general public views men as ‘handsome’ or ‘smart’, but let’s look deeper.
2 min |
January 06, 2019
IMPACT
Lessons From The Most Unexpected Place!
As corporate professionals, or even as professionals working in the advertising industry, we are always on the lookout for learnings.
2 min |
October 14, 2018
IMPACT
For One Or For All
The evolution of consumer choice and the unbundling of e-commerce
3 min |
October 14, 2018
IMPACT
The Sheer Quality Of Produce Makes Alaskan Food Delectable
For Prema Sagar, travel experiences have been the ideal opportunity to learn skills, while also providing exposure and perspective that one cannot get elsewhere. She recounts a special Alaskan holiday with her husband, Jyoti Sagar, where she soaked in the stunning sights, the rich history and sampled some delicious vegetarian food.
1 min |
October 21, 2018
IMPACT
Sennheiser Dares Consumers To Disconnect
Sennheiser recently came out with its first television campaign for the Indian market. Saahil Kumar, Head- Marketing, Sennheiser India talks to us about the brands strategies to grow market-share in India, its interesting line-up of products and how they continue to stay relevant.
5 min |
October 21, 2018
IMPACT
PR - Driving Real Business Impact In 2019
The Public Relations (PR) industry is all set for an interesting year in India, with the General Elections coming up along with the cricket World Cup. Factors such as increased investment across public and private sectors and increased consumer buying power have played a role in driving double-digit growth in the PR industry over the past few years. In 2019, PR is expected to maintain a consistent, double-digit growth rate as it works to drive real business impact
3 min |
January 20, 2019
IMPACT
Sweetening The Consumer Connect
Providing the right foundation to the brands Snickers, Doublemint and M&M, Yogesh Tewari, Director Marketing and Customer Marketing, Mars Wrigley Confectionery India talks about how he is steering these brands in the Indian confectionery market.
5 min |
January 13, 2019
IMPACT
TRAI Regime: Trail By Fire?
As broadcasters come out with individual value packs to woo consumers before the TRAI tariff regime comes into effect from Feb 1, we analyse the scenario for all stakeholders and find that consumer behaviour will finally determine how the order is implemented in the months ahead
10 min |
January 13, 2019
IMPACT
The Impact Trends Report 2019
The year 2018 turned out to be quite an eventful year for the Indian Media, Marketing and Advertising industry. Across domains, the upcoming General Elections as well as top cricketing properties during the year are expected to fuel a surge of advertising.
3 min |
January 20, 2019
IMPACT
Connecting The Dots Of Destined Paths
The word ‘uncertainty’ is probably the best way to define my journey of starting my venture.
2 min |
January 13, 2019
IMPACT
Television - Ruled By Polls, Cricket And New Tariff Regime
The year 2019 promises to be an action-packed year for the Indian broadcast industry, not just because of the impending General Elections but also because of big-ticket sporting events like IPL which will be followed by the Cricket World Cup. While being bullish about the year ahead, industry leaders are also waiting and watching, as the new Telecom Regulatory Authority of India (TRAI) tariff regime gets implemented on February 1. A lot of how the industry performs will depend on the consumer’s uptake and reaction to the new regime.
2 min |
January 20, 2019
IMPACT
Starbucks Banks On Coffee + Partners + Stores
For coffee brand Starbucks, marketing and communication is built on three pillars – coffee, partners (employees) and stores. Veetika Deoras, Head-Marketing, Category, Loyalty and Digital, Tata Starbucks, talks to us about the brand’s newest innovation, the Nitro Cold Brew, focus on Digital, sustainability initiatives, and more
4 min |
July 22, 2018
IMPACT
At The Ashram, We Walk Barefoot, So There Are No Shoes To Fill: Ajai Jhala
The outgoing CEO of BBDO India shares some of his thoughts with Srabana Lahiri as he prepares to bid adieu to his role of 10 years
4 min |
July 22, 2018
IMPACT
Our Mission Is To Be An Antidote To Boredom And Stress For Millions Of Indians: Hiren Gada
Shemaroo Entertainment rebrands itself after 55 years; brings Ogilvy India on board to chart out refreshed identity with the tagline ‘India Khush Hua’
2 min |
July 22, 2018
IMPACT
Faking News
Why fake news, bots and followers can’t be easily curbed and the risk it poses to brands
10+ min |
July 29, 2018
IMPACT
Ride For The Real Stars
Extending the brand’s communication stance of talking about stars behind the actual Stars for the bike StaR City+, Kendraj Joshi, Head of Marketing-Commuter Motorcycles, TVS Motor Company champions the cause of saluting our defence forces with the campaign ‘Kargil Calling - Ride for the Real Stars’
4 min |
July 29, 2018
IMPACT
‘Size And Scale, Flexibility And Adaptability Make Sbi A Global Brand'
Continuing our series on ‘How to Build Global Brands from India’, we talk to Dinesh Menon, Chief Marketing Officer, State Bank of India, who tells us how SBI has kept pace with the changing times in order to appeal to Indian consumers as well as a wide and growing overseas diaspora. He also talks about what it takes for a home-grown brand to go global and opportunities for young Indian brands to make it big outside the country
2 min |
July 29, 2018
IMPACT
Reebok Re-Play!
Despite being rocked by a scandal in 2012, Reebok has made a strong comeback, steadily rebuilding its brand equity. Over the last two years, it has sharpened its focus on fitness and women consumers, and is building on its brand salience. Having recently assigned its creative mandate to J. Walter Thompson, Silvia Tallon, Senior Marketing Director, Reebok India talks about the brand’s renewed marketing strategy and more
5 min |
April 29, 2018
IMPACT
A Finance Wiz In Ad Wonderland
There has been a lot written about the sudden exit of Sir Martin Sorrell from the agency group that he assiduously built over the last 30+ years. Many reasons have been floated and Indian industry leaders have been gushing forth about how he was a great believer in India and did Indian industry a great service through his long innings as CEO of WPP(by visiting us as often as a few times every year, etc).
6 min |
April 29, 2018
IMPACT
‘I Still Fit Into The Clothes I Wore When I Was 25'
Radhey Shyam Dixit’s fitness journey began at a young age, inspired as he was by his hardworking grandfather and parents. His fitness routine enables him to run his business better and keeps his team motivated. He tells us how his disciplined lifestyle and healthy eating has kept him in good shape, even at the age of 50
3 min |
April 29, 2018
IMPACT
Beyond Winning A Pitch
We received an email inviting us to pitch for a communication strategy development project in Gadchiroli, a small village outside Nagpur. When my co-founder, Minal, insisted we both go, I was completely dismissive about it. A flight to Nagpur followed by a four-hour journey to Gadchiroli wasn’t something I was excited about. In retrospect, however, I am glad that I ultimately gave in and made the trip, as it turned out to be one of the best experiences we have both had.
2 min |
April 08, 2018
IMPACT
It's Time To Make ‘Experiences' Your Business, Says Shantanu Narayen @adobe Summit 2018
President and CEO, Adobe, calls for focus on ‘experiences’, design and intelligence; AI expected to be more powerful an entity than the Internet was at its advent.
3 min |
April 08, 2018
IMPACT
'We Will Break Even On IPL This Year Itself'
Sanjay Gupta, MD, Star India says he expects a Rs 2000 crore turnover from IPL 11, and that ad inventories are already running full
4 min |
May 6, 2018
IMPACT
Brand Is A Business & The Business Is A Brand!
Many dominant brand and eponymous businesses have disappeared over the years. Remember Compaq? Kodak? Nokia?
4 min |
May 6, 2018
IMPACT
'WPP Without Sorrell Is An Adjustment, But We Are Adaptable People'
On his maiden visit to India after the launch of Wavemaker, Global CEO Tim Castree talks of Team India being the best example of what Wavemaker stands for, and how life at WPP goes on without Sir Martin Sorrell
5 min |