Controlled Aggression

An Aggressive Volvo Isn’t An Oxymoron Anymore.

- Anubhav Sharma

Aggression is a double-edged sword. Too much of it and you lose control; too little of it and you lose ground. Volvo has been bringing some great cars to the Indian market and in its typical style, slowly and steadily carving out a space for itself in a market dominated by the aggressive Germans. This time, though, the Swedes have brought some aggression to its otherwise calm and luxurious product range. Aggression, which will make hearts beat faster — not just its customers’ but even the competition’s. The right amount of aggression, then.

Volvo’s chosen weapon for this act of aggression is the S60 Polestar. The simplest introduction of Polestar is it is to Volvo what M is to BMW, AMG is to Mercedes and RS is to Audi. The real introduction, though, should be that Polestar isn’t Volvo’s division which turns regular cars into track weapons. It aims for a more holistic approach to performance; performance that is useable, every day and in all conditions. And it delivers amply.