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Women, the workforce and the pandemic

There is still a lot to be untangled about the impact the pandemic has had on the workforce and in particular women. But a few things are obvious. The past two years have altered the course of women's careers. While downturns generally tend to reduce inequality, Covid may have been different. There is no Sri Lanka-specific data about Covid’s impact on work, but many of the trends seen in other developing countries will hold true here.

The uneven impact of the pandemic on women globally is due to females more likely working in service jobs that require interacting with other people. Schools and pre-schools were also closed leading to women stopping work or reducing work to look after children. Women are more likely to be holding informal jobs, the kind that falls out of the workforce when the economy takes a hit.

The hit is greater in the so-called ‘pink’ sectors. In Sri Lanka, women hold most of these jobs in the plantation sector. Migrant labour, a ‘pink’ sector for its household income impact in Sri Lanka, is mostly female but not part of the country’s employment statistics.

Of course, for women holding jobs in large companies the pandemic has offered the ability for flexibility in where they work from. Since the sort of jobs that can offer this are, only a small fraction of the workforce, few can will benefit from this. However, for female workers, this may be one of the few silver linings of the pandemic.

Echelon Magazine Description:

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.