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Echelon Magazine - October 2025

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Echelon Magazine Description:

Herausgeber: Capital-Media-(Pvt)-Ltd

Kategorie: Business

Sprache: English

Frequenz: Monthly

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

In dieser Ausgabe

Humans are herd animals more than we care to admit. That instinct has kept us safe when the lurking dangers were natural disasters and tribal wars. Now that instinct, for collective thinking that has kept us safe, may also hinder us as investors. Those investors will act along with the herd, but will often buy when others are done buying and remain skittishly on the sidelines when prices fall.
For most families, homes aren’t an investment asset. Sure, when a home's market value rises, it might have on its owner the same psychological impact that rising prices have, say, on owners of stocks. But some families have invested in second homes or condominiums not to live in, but as an investment asset.
Condos have been an excellent portfolio diversification strategy and an investment asset in the past. However, condo flipping might not be a winning portfolio strategy in the future. Surveys find that the proportion of condo units purchased for purposes other than occupation is consistently more than half of units sold since 2020. Following the condo flipping herd might be a poor portfolio strategy, argues our cover story.