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Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.

WHEN THE GOING GETS TOUGH, THE INDUSTRY GOES INNOVATIVE…

It is now increasingly becoming clear that we simply have to learn to live with Covid-19. As the country gets set for Lockdown phase 4,businesses are already re-looking at strategies to adapt to the new normal. For the retail solutions industry - one of the more vulnerable segments, given the dependency on retail - this phase also means diversifying and innovating to stay relevant to market requirements.Here’s a look at some timely solutions from our industry players, all rising up to the occasion with offerings to help in the Pandemic crisis.

10+ mins

‘Time To Pause, Reset And Repurpose?'

A few leading POP industry players came together to exchange notes and share thoughts on the collective need to pause, reset and repurpose business at the interactive online session ‘Way forward for the POP Industry’ organized by www.retail4growth.com of VJ Media Works. The discussion was moderated by Rahul Saigal, Founder and CEO, Friday & Theo, along with Vasant Jante, Editor and Publishor, VJ Media Works.

1 min

INDUSTRY VOICE ON BUSINESS CONTINUITY

Pandemic or not and whether lockdown continues or not, life must go on, which means the economy must go on and business will have to adapt and survive. But how exactly are businesses in the point of purchase and retail solutions industry ensuring business continuity? Here’s a look as some industry players share their take with Point Of Purchase on what business continuity means to them.

6 mins

‘REVIVE CONSUMPTION IN SAFE RETAIL ENVIRONMENTS'

In the midst of rising Covid- 19 cases that has derailed all activities , the continued lockdown, and the government’s efforts to kickstart the economy, where does the Retail industry stand? In a special interaction with Point of Purchase, Kumar Rajagopalan – CEO, Retailers Association of India (RAI), shares some thoughts on how to revive retail in the new normal, the future of retail, and more.

6 mins

‘SHOPPERS WILL CONTINUE SUPPORTING KIRANAS WHILE USING E-COMM'

As the retail industry grapples with the Pandemic induced lockdown blues, technology is fast emerging as the bridge that connects consumption and selling. Indeed, many tech led enablers have helped small retailers get their business back into action, while catering to shopper needs.

6 mins

MAKE THE ‘WALK-IN, REACH OUT' MODULE WORK AT RETAIL

If customers don’t come to you, make them come to you or you go to them during these challenging times, says brand guru Jagdeep Kapoor.

3 mins

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Point of Purchase Magazine Description:

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.