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Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.

INTERNATIONAL UPDATE

INTERNATIONAL UPDATE

2 mins

Change Ahead - Covid-19 @retail: Beating The Future Challenges

With the Pandemic Covid -19 clouding every other thought, plan or strategy that would make sense in normal times, people have no option but to ask, “Now what ?” But there are no clear answers as yet.

5 mins

RESEARCH THROWS LIGHT ON GREAT PLACES TO WORK IN RETAIL

The research study conducted by the Great Place to Work® Institute and the Retailers Association of India (RAI) reportedly represented over 1,04,921 employees across 32 organizations that were assessed to identify the best workplaces.

3 mins

‘WE ARE OPERATING IN AN EXPERIENCE ECONOMY TODAY'

NuttyFox, a healthy snack brand by Vaaya Foods, started its journey in 2019. Subhashish Bharuka, Founder & CEO, NuttyFox shares with Point Of purchase, his plans to change the snacking habits of Indians. Presented below are excerpts from the chat.

3 mins

HOW PACKAGING MADE ALL THE DIFFERENCE TO THIS LOCAL WAFER BRAND

Budhani Bros Waferwala is one of the most recalled household names in Pune and its surrounding regions. The company started as a small outlet on MG Road in the city and has today emerged as one of the most popular snack brands, manufacturing potato wafers and mixture varieties. The 65-year-old brand, which has its own store in Pune’s camp area and also supplies packaged products in key areas of Maharastra, recently changed its packaging for better brand impact. Here’s a look.

2 mins

‘NEED OF THE HOUR ARE DIGITAL BUSINESS SOLUTIONS'

Founded in 2012, ePaisa is a cloud-based multilingual Point of Sale application used to ring up sales, manage inventory and build customer loyalty, with its cloud-based back-office tools providing sales reports and analytics that enable smarter business decisions. The company aims at empowering SMEs through technology.

3 mins

Lesen Sie alle Geschichten von Point of Purchase

Point of Purchase Magazine Description:

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.