Progressive Grocer
Empowering Shoppers Through Smart Consumer App Image Credit: Progressive Grocer
Empowering Shoppers Through Smart Consumer App Image Credit: Progressive Grocer

Empowering Shoppers Through Smart Consumer App

How the ‘Smart Consumer’ mobile app is helping brands and manufacturers to now connect directly with thousands of consumers across the country as never before.

While standing in the breakfast food aisle of the supermarket she shops at, Nitisha, a 40-year old mother, is contemplating which cereals are best for her two children and the different ways they can be made for them to enjoy the meals. The information on the product packs is however not enough to help her make these decisions. She then notices on the product pack that consumers are being directed to download the ‘Smart Consumer’ mobile app and scan the barcode on the product pack to get additional information she is looking for.

She downloads the same and scans the product barcode using “890” prefix number through her smartphone. She now gets digitally a whole lot more information on the cereals related to recipes, allergens, etc, which enables her to also check the validity of certification given to the manufacturing unit by FSSAI (Food Safety and Standards Authority of India). Since this data is provided directly by food manufacturers/ brand owners, she can correlate with the information appearing on the product label and be assured that there is no mismatch.

This app enables her to do much more. If her children enjoy the cereals and how they are made, she can give an instant feedback to the manufacturer/ brand owner. Or perhaps even request/ suggest for new flavors, etc. If, howev


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