Computer Arts - UK
Turning The Tides With Droga5 Image Credit: Computer Arts - UK
Turning The Tides With Droga5 Image Credit: Computer Arts - UK

Turning The Tides With Droga5

Discover how Droga5 created a fluid visual identity for The Tide, a new cultural riverside park on the Greenwich Peninsula in London

DEFINING THE STRATEGY

By Searsha Sadek

The Tide is a linear park located on the Greenwich Peninsula in London. Parts of it will be elevated, with the rest on the riverside. eventually it will be 5km long and home to cafés, shops, art and an ongoing programme of cultural events. The first section opened in July, with a launch that included a free art, music and wellbeing festival called Turning Tides.

To help create a brand and communicate The Tide and its inaugural festival to the public, developer Knight Dragon approached Droga5. it’s rare to get the chance to build a brand and establish a new destination in London, and our team was inspired by the landscape, the linear park and the project’s ambition.

To prepare, we researched developments across London and in other major international cities to sharpen the way we spoke about what The Tide would offer. We also studied the emerging festival scene, alongside other upand-coming entertainment events, the growing popularity of wellness festivals and other cultural currents in the city. The Tide doesn’t have a singular purpose and instead offers vis


Continue Reading with Magzter GOLD Subscription

Log in if you're already a subscriber

Continue Reading This Article For FREE By Downloading The Magzter App

Magzter for iOS Magzter for Android

To continue reading on the website, Click here

Get unlimited access to thousands of curated premium story and 5,000+ magazines

Try FREE for 7 days or

Download the Magzter App and
Try FREE for 30 days


More from Computer Arts - UK