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Special Events in Malls

Malls are doing everything they can to engage children this summer vacation. Here is a roundup of some of the most engaging activities across regions…

Community Connect At Junction Mall, The City of Joy

Some malls have taken a giant step forward when it comes to displaying a platform for promoting events. Such is the case of Junction Mall, Kolkata wherein promotional and innovative activities were held recently. An event titled, POILA PARBON - “celebrating 1st”, was organized mainly as a “Community-Connect” with its denizens. The entire set-up, event planning, creatives for the campaign and the overall decor plan was executed keeping in mind the upcoming Bengali New Year ahead. Over and above, special attention was given to Bengali traditional fashion shows, dance performances, recitations from the past years, Bengali folk bands and a Celebrity folk performance referred as Baul was performed for the general public. These performances have said to bring out the real enthusiasm from the audience and they look forward to seeing more of it in the years to come.

A whopping 4.5 lakhs was the total cost involved in organizing this festive themed event, of which 2.75 lakhs was spent just on the decor segment. It was created by the local artists to imbue an actual flavor of the regional festival and to imbibe a sense of belongingness.

Anchors, Ethnic Fashion Brands, Footwear, F&B were some of the retail players that got recognization for their work during this period.

‘Asli Happyness Wala’ Sale kick starts at Seawoods Grand Central Mall

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July 2019

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