industrial business MART|November 2016

While cloud is an answer to the increasing high data storage needs today, it also entails a question of data security and fast processing of data through internet. Moreover, given the rise in file sizes with enhanced content, pixels, colour and data quality, data transfer and retrieving cost for users has also gone up. Here comes the local storage options in smart devices which can provide seamless usage of stored data and security assurance. Also, with the growth in IoT and connected devices in all spheres, local storage will be preferred to remote storage for fast data analysis and decision-making.

Article Reader

Card or cloud? That is the question that consumers and businesses will be asking themselves more and more frequently when they think about storing and sharing video, photos and other files – whether to upload the files to the cloud or save them on a local storage device like a microSD™ memory card, SD™ card, high-capacity USB drive or even a solid-state drive.

The impulsive reaction might be cloud. Isn’t everything going to the cloud? Plus, companies like Google and Box offer gigabytes of storage for free. The idea of “free” storage sounds like a win-win for consumers, especially in light of today’s advancing video and photo technologies that deliver incredible clarity, depth and color – all of which result in significantly larger file sizes.

But it turns out that there’s no such thing as a free gigabyte.

A Brief History

Cloud storage itself might be free, but the network fees for transferring videos or photos to the cloud can quickly add up to substantial amounts each month, especially because many smart devices now are able to take high-resolution photos and videos – large files that eat up data quickly during transfers from connected devices to the cloud.

Most of these transfers now take place over 4G networks, which makes the data usage even more invisible because of the rapid speeds at which files are uploaded or downloaded. Nearly one in five wireless customers paid data overage charges in the last half of 2015, according to a January 2016 study from Cowen & Company. That number is even greater among tablet users: 24 percent of owners with 4G paid an overage charge in the same time period, according to the study.

There are a number of factors that contribute to this surge in data use and consumer need for reliable expandable storage instead of or alongside the cloud.

This story is from the November 2016 edition of industrial business MART.

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This story is from the November 2016 edition of industrial business MART.

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