Why better prices and cheap deals are available on B2B marketplaces.
The Indian e-commerce industry has witnessed rapid growth over the past few years. Convenience, quick delivery option and seamless payment procedure are the reasons behind the flourishing of the e-commerce industry as a whole. The B2B (business-to-business) e-commerce market is also booming at an unprecedented rate. This particular industry is expected to be estimated to reach about INR 45 lakh crore in a couple of years. However, a B2B marketplace buyer is entirely different from a customer that is purchasing from a B2C portal. The former’s buying decision is dependent on profitability and value of money, instead of factors like product popularity, sensitivity or peer pressure.
The products offered on a B2B marketplace are targeted at businesses and large enterprises, instead of individuals. Take, for example, if a company requires thousands of laptops for their employees, the B2B marketplace is the ideal place for shopping.
Buying through online B2B portals has numerous advantages, the main one being convenience. Buyers are provided with the opportunity to buy a variety of products from the comfort of their home with just a tap of the finger. It eliminates the need for transporting goods from one point to another, saving both time and effort. Moreover, the 24/7 access to products makes shopping through online portals compelling. There are no geographical barriers as buyers can purchase products from retailers in any corner of the country, or even the world.
This story is from the November 2018 edition of Progressive Grocer.
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This story is from the November 2018 edition of Progressive Grocer.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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