Meeting Sangeeta Boochra
Salon International|May 2020
Meeting Sangeeta Boochra
Awe-inspiring jewellery that is patronised by royal families in India and abroad, celebrities in Hollywood and Bollywood, bureaucrats, politicians and more. Meet Sangeeta Boochra, Designer and Managing Director, and the lady behind the brand

The beginning

I got married to Sudeep Boochra in 1985. While I wanted to be a clothing designer, my father-in-law, Seth Lalit Kumar Boochra, insisted I join Silver Centrre Company, the family business.


I am inspired by my father-in-law and India’s rich culture. I frequently travel to Rajasthan, Madhya Pradesh, Gujarat and South India to capture the diverse art forms and craft. Tribal and traditional art and jewellery is my weakness!

Silver jewellery industry in India

Silver is the new gold! It is trendy and goes with everything, has better finish as compared to gold, does not react on the skin, and more. The future of India revolves around silver jewellery - it will be the next big thing.

Role of hair and make-up on the runway


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May 2020