Every second a Rolex timepiece ticks is a testament of the watchmaker’s pursuit of excellence. But beyond the realm of its own expertise in telling time, the Swiss brand brings the same beating heart to support various disciplines, from arts to filmmaking. The latter is something the brand holds dear, for it shares the same ethos for storytelling. Rolex’s story is punctuated by more than a century of innovation, told through a wristwatch. While this output is completely different from a movie, the worlds of horology and cinema share a lot in common, both employing the use of technology, imagination and creativity to bring stories to life.
The two worlds are brought even closer by Rolex’s long-standing involvement in film, an ongoing relationship seen in movies from the Apocalypse Now to In the Colour of Money to The Wolf of Wall Street and I Love You Phillip Morris. There have been a handful of watchmakers that have done product placement on the silver screen but Rolex watches are more than just props, and are often written into the script itself or a personal choice of the directors or actors when portraying their characters. Case in point: In his first James Bond book, Casino Royale, author Ian Fleming wrote, “He [James Bond] could not just wear a watch. It had to be a Rolex.”
This story is from the August 2020 edition of ELLE Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the August 2020 edition of ELLE Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
The Real You
Set in a vibrant virtual universe, Coach's latest campaign tells a story about authenticity.
Girl Power
K-pop group STAYC embodies a "Teenfresh" appeal that sends an uplifting message of self-love and authenticity. We caught up with the six-girl band right after their concert in Singapore in this ELLE Singapore exclusive.
To The Château!
Roger Vivier melds classic heritage with contemporary flair for its spring/summer 2024 collection.
On The Road
TISSOT's new PR516 chronograph is a great gift for when your significant other has been a good boy.
Dancing With V-Reality
Creative visionary Blanca Li brings together dance, technology and fashion in a one-of-a-kind virtual reality live performance show-CHANEL couture included.
Destination VUITTON
Louis Vuitton transforms its new Bangkok store into an immersive lifestyle destination and multifaceted luxury experience.
ON THE Scent
The nose is a peculiar thing; fickle, peculiar, and hard to please. But when a delightfully enchanting scent radiates through the air, we can't help but follow its lead. Here are some fragrances that have us bewitched.
IN Conversation
Can poetry and romance thrive in our fast-paced digital age with three-second attention spans? Charmaine Ho finds out through her chat with Van Cleef & Arpels president and CEO Nicolas Bos that they can-and they have.
To the MOON and BACK
Omega's new Constellation Meteorite collection delivers piece of the universe into your hands.
Mass Attraction
From her trailblazing stint at Chloé to designing for Japanese retailer UNIQLO, Clare Waight Keller shows us why she's still a powerhouse to be reckoned with. Here, she shares with us her design philosophy and the power of inclusivity.