You can add links to your tweets that promote the latest website or blog article that you might have written for some online publication. You can also post a YouTube video that would give your followers and you a deserving break from your over the top hectic day. Such options give you the chance to slip past the 140 character limit.
Some other tips that you can add to your strategy are:
Online Business Presence
You must keep the process and look the same as you do on your other promotional including social channels. By doing this a consistency is made across the platforms. Consistency is directly proportional to dependability. The customers will make more efforts towards the businesses that they seem are more dependable and reliable than others.
While configuring your Twitter account, select a similar profile name like that on your other social media channels. If the exact name is unavailable then try to choose the closest option you can find to match with your other social media account name or vice-versa. Your focused market finds it easy to find your business despite what your social media account is at that time by doing this process.
Twitter offers you to show your followers two diverse images. One acts as your picture or your company logo and is your profile picture. The other picture is your cover image. The resolution and size are larger than the profile photo and can be used to display a new product/service that will be coming out very soon.
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