VIVIANA MALL USES SOCIAL MEDIA TO INSTILL SENSE OF CONFIDENCE IN CUSTOMERS
Shopping Centre News|May 2020
VIVIANA MALL USES SOCIAL MEDIA TO INSTILL SENSE OF CONFIDENCE IN CUSTOMERS
To reinstate consumer confidence, Viviana Mall is regularly posting videos on social media platform featuring cleaning, sanitising, training and maintenance processes being carried out...
Sandeep Kumar

In an exclusive interaction with Shopping Centre News Bureau, Manoj K. Agarwal, Chief Executive Officer, Viviana Mall spoke about shopping centres in COVID-19 times, while elaborating on the measures taken by Viviana mall to make it customer-safe post the lockdown period.

What are retailers and shopping centres doing to stave off the ill effects of the pandemic and reassure consumers? Will you shift to a revenue-sharing model with your tenants?

Ever since the outbreak of COVID-19, Viviana Mall has initiated several precautionary measures to ensure a hygienic and uncontaminated public space for our shoppers. While Viviana Mall’s management has always given top priority to cleanliness and will continue to do so, we have initiated regular deep cleaning of the entire premises other than the mandated sanitisation drive. We will continue deep cleaning and sanitisation of all areas in and around the mall before we reopen and thereon. We have made this an integral part of our current ‘Standard Operating Procedures’.

We have already procured specialised equipment like steam cleaners and body temperature scanners as well as we have indigenously developed sanitising equipment for area fumigation, goods received and for people walkthrough. We are also in the process of finalising additional equipment requirements for use during the shopping centre trading.

In addition to this, based on a wide variety of sources including – Shopping Centres Association of India (SCAI) – we are developing detailed SOPs and guidelines for customers, retailers, F&B Operators and Food Court as well as for own staff and shopping centre management office. To instill a sense of confidence in the customers we are regularly posting videos and clips on our social media of the various cleaning, sanitising, training and maintenance activities being carried out at the shopping centre.

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May 2020