Can you share a brief overview on Rolls Mania’s journey so far?
Rolls Mania started as a small kiosk in 2009, the idea was to introduce something homely and something different from the usual food options like Burgers, Pizzas and Fries. The concept was simple – almost in every house our mothers would roll up a roti with veggies and it was something we all loved. Even though the Frankie concept was there in the market; rolls were more homely and a healthier option. By 2010 we had our first outlet in Magarpatta, Pune, under the brand name Rolls Mania. Today the brand has spread its wings across India with 120+ outlets and is now going international.
What began as a ‘thela’ in 2009 in Magarpatta Township, Pune, is now an over Rs 50 crore enterprise with 800 employees and a network of 110-strong franchise outlets in all major cities. What do you think has contributed majorly to your success?
We have menu options that unify the palate of India. Pune is a city that shelters people from every part of the country, and every walk of life – so the idea was to serve diverse home-style Rolls at an affordable price – that was something that made Rolls Mania unique and a hit among all.
The key decision that impacted the growth of the company was designing a lucrative franchise model that works smoothly across a diverse country like India. Our franchise model is beneficial, because we are only as successful as our franchisees. When it’s done right, it’s hard to find another business vehicle that can match up with the speed, power, capacity for growth and empowerment and something that both the franchiser and the franchisee can truly leverage. Creating opportunities for others is one of the key aspects in mounting new heights.
What are your observations on the current market trends with regard to shopper behavior, purchasing patterns?
This story is from the January 2020 edition of Point of Purchase.
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This story is from the January 2020 edition of Point of Purchase.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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